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水果硬糖

千禧一代女孩们拥有的特质是多种多样的，她们既可以是叛逆的，也可以是柔软的，就像一颗「水果硬糖」。同时，她们自信而亲和。这些特质并非相互排斥，而是可以并存。为了迎合她们的独特气质，我们为她们打造了一个兼具坚硬独立与柔和包容的空间，以复古精致的元素表现wooha品牌的深度和质量，使整体空间既能表现出千禧女孩多元化的态度，又能展现出品牌的独特魅力。

The characteristics of millennial girls are diverse – they can be rebellious or soft, akin to a "fruit hard candy." At the same time, they are confident and approachable. These traits are not mutually exclusive but can coexist. To cater to their unique personalities, we have created a space that combines toughness and independence with softness and inclusivity. Using retro and delicate elements, we showcase the depth and quality of the wooha brand, allowing the overall space to express the diverse attitude of millennial girls while highlighting the brand's unique charm.

当代的实体商业空间愈发强调场景的塑造及其原真性，以强化自身在数字时代不可替代的竞争力——体验。好的体验是真实且超脱日常的，它们能够捕捉人们若隐若现的记忆，使人在进入空间的瞬间得到共鸣。我们选择以「布达佩斯大饭店」这部充满美学要素与年代感的电影场景与氛围为参考，将一个在时空上远离日常的异托邦凝固在这个粉色的“盒子“当中。

Contemporary physical retail spaces increasingly emphasize the creation of authentic and genuine scenes to enhance their irreplaceable competitiveness in the digital age – the real experience. A good experience is authentic and transcends the ordinary, capturing people's elusive memories and resonating with them the moment they enter the space. We chose the aesthetic and nostalgic ambiance of the movie scene from "The Grand Budapest Hotel" as a reference, freezing a utopia that deviates from the everyday in this pink "box."

在材质选择上，我们尝试了不同性格材质的碰撞——原木饰面和粉色瓷砖的基底使整体空间看上去柔和甜美，作为点缀的银色金属元素增加了空间的硬朗感和未来感，这些银色的装饰线条、家具边框也增加了空间中的细节深度。

In terms of material selection, we experimented with the collision of different character materials – the base of natural wood veneer and pink tiles gives the overall space a soft and sweet appearance, while silver metal elements as accents add a sense of toughness and futurism to the space. These silver decorative lines and furniture frames also contribute to the depth of detail in the space.

在空间设计上，收银台和试衣间被嵌入在空间的两端，成为空间的一部分。而展台、衣架和灯箱则各自独立而有秩序的被摆放在场地的中心和边缘，轻盈、精致而又颇具趣味性，成为记忆的符号。同时，厚重的空间体块和产品化物件的组合也让整个空间场景更加真实具体。

In space design, the cash register and fitting rooms are embedded at the ends of the space, becoming an integral part of it. Platforms, clothing racks, and lightboxes are placed independently and orderly in the center and along the edges of the venue. They are light, delicate, and somewhat exotic, serving as symbols of memory. Simultaneously, the combination of substantial spatial blocks and productized objects makes the entire space scene more concrete and real.

我们希望通过送出这个粉色礼物盒，彰显出千禧一代女孩们的不同面，让每个女孩都能在空间内找到想成为的自己。

By presenting this pink gift box, we aim to showcase the different facets of millennial girls, allowing each girl to find the version of herself she wants to be within the space.