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泡泡梦之礼

——每个千禧女孩都是多元、独特与未知的，如同她们的梦境世界一般。这些未知正是我们空间的灵感来源和惊喜所在。我们将她们的未知想象成一个个梦境泡泡，让每个进入空间的女孩通过感官的融合，沉浸在这个属于她们的梦境世界中。

Every millennial girl is diverse, unique, and full of the unknown, much like her dream world. These unknowns serve as the inspiration and surprises for our space. We imagine their unknowns as dream bubbles, allowing every girl who enters the space to immerse herself in themselves dream world through a fusion of senses.

这是AYF位于北京THE BOX的POP UP（快闪）店。这次项目旨在通过创新设计和材质，为顾客提供独特的沉浸式体验，结合时尚与艺术，营造一个充满梦幻与惊喜的空间。打破传统模式和结构，采用易搭建、有趣的新材质，打造灵活且具有视觉冲击力的临时建筑。 此次设计的灵感源于泡泡的具象化，泡泡象征着轻盈和梦幻，AYF的理念"As You Fall"，所以希望通过空间表达出陷入柔软、被爱包围的氛围感。柔软的气模不仅易于搭建，还能将轻盈的泡泡变为“实体”，其独特的造型迅速吸引顾客的注意力。

AYF's POP UP store is located at THE BOX in Beijing. This project aims to offer customers a unique immersive experience through innovative design and materials, and blend fashion and art to create a space full of dreams and surprises. It breaks  traditional models and structures and uses easy-to-build, engaging new materials to create a flexible and visually striking temporary building. The design inspiration comes from the visualization of bubbles, symbolizing lightness and dreams. With AYF's concept "As You Fall," we aim to express the sense of being enveloped in softness and love through the space. The soft air-filled structures not only are not only easy to be assembled, but also transform light bubbles into tangible forms. their unique shapes quickly capture customers' attention.

从收银台到展示区，所有地台都以圆形礼物盒的形式呈现。粉色的泡泡仿佛从打开的礼物盒中飞出，每一份“礼物”都用丝带精心包装，并打上漂亮的蝴蝶结，营造出一个梦幻的“女孩的献礼”。曲型展示架围合出的弧形路径增强了柔和的空间动线体验，同时与泡泡装置相互呼应。

From the checkout counter to the display area, all platforms are presented as round gift boxes. Pink bubbles appear to float out from these open gift boxes. Each "gift" are carefully wrapped in ribbon and adorned with pretty bows, creating a dreamy "gift for girls." Curved display racks form arched pathways that enhance the soft spatial flow and echo the bubble installations.

泡泡与蝴蝶结层叠的布局让品牌文化与购物氛围相互融合，也满足了从商场楼下向楼上看的视觉效果，进一步增强了空间的层次感和视觉冲击力，使人们在步入探索的过程中，感受到逐渐深入的梦幻氛围。 这个空间不仅是一个临时建筑，更是一个梦幻的艺术空间，展示了AYF品牌的时尚理念，使每一位进入其中的人都能全心全意地陷入品牌的梦幻世界。

The layered arrangement of bubbles and bows blends the brand culture with the shopping atmosphere, while also catering to the visual impact seen from the mall's lower levels looking up. This design further enhances the spatial depth and visual impact, allowing visitors to experience a progressively immersive dreamlike ambiance as they explore the space. This space is not just a temporary structure but a dreamy art space that showcases AYF's fashion philosophy, allowing everyone who enters to fully immerse themselves in the brand's fantastical world.